Liz reed

In July of 2020, I was a struggling mother of two little boys with one marketable skill: making decorated cakes and coookies. The Pumpkin Pâtisserie was founded from the belief that we create our own opportunities and shape our own reality. I scaled from zero to six figures the first year, and my little home cookie business became a locally renowned creative powerhouse. Through storytelling, raw authenticity and questionable humor, my social media presence amassed attention from fans and critics alike. My little corner of the internet remains one of the most iconic parts of my story, with a cult-following that has withstood years of brand evolution.

The first dream I chased with my newfound financial freedom was international travel, inspiring me to expand my work beyond small town Indiana. I took my first solo trip to Paris in 2022, and TPP grew from custom orders and pop-up shops to globally inspired menus in the context of wanderlust and storytelling. By the end of 2022 I had been approached by a client about being her full time private chef. Despite having no culinary training or restaurant experience, I went for it. Before I knew it, I had a calendar full of private chef clients. By mid-2024, my private chef endeavor hit a ceiling where I could not meet the demand without a commercial kitchen.

Enter, alchemy.

AL-CHE-MY: (noun). a seemingly magical process of transformation, creation, or combination.

I opened Alchemy in December 2024, bootstrapping the entire thing myself and learning how to build and operate a restaurant one mistake at a time. I overcame more life-altering events in the first year of Alchemy than I had in my entire life. I started a support group for women in entrepreneurship and used my story to inspire courage and resilience. I have done menu development in over 20 countries including France, England, Portugal, Switzerland, Italy, The Netherlands, Japan, South Korea, China, Thailand, Taiwan, Australia, Mexico, and the Caribbean. In 2025 I was invited to pop-up as a guest chef at a restaurant in Tribeca, NYC. I have established a signature culinary style, with an intuitive mastery of flavor and unique aesthetic identity. As I’ve accomplished more of my culinary dreams, I continually feel pulled to use my story and skill set for a greater purpose.

My highest calling is to share my gifts and be a stepping stone for the creatives who come after me. I have worked tirelessly to create a shift in the industry and in business, where everyone holds the power to define their own success. My zone of genius is creating something from nothing, and turning abstract feelings into tangible experiences. I can tell a story through any medium, my favorite just so happens to be food.

Please accept my personal invitation to experience alchemy!


CULINARY & Creative ALCHEMY

WHAT CAN TPP CREATE FOR YOU?

Culinary

Private + Travel Chef, bespoke private events + experiences, venue rental, catering, mobile bar, custom orders + catering, culinary classes

creative

Branding, storytelling and concept execution for hospitality businesses, social media, content creation, copy editing, styling and photography, brand collaboration, business mentorship, creative consulting