Liz reed
he Pumpkin Pâtisserie was founded in 2020 from the belief that we create our own opportunities and shape our own reality. At the time, I had one marketable skill: making decorated cakes and coookies. I scaled from zero to six figures the first year, and my little home cookie business became a locally renowned creative powerhouse. Through my unfiltered takes on life, business and art, my social media presence amassed attention from fans and critics alike. My little corner of the internet remains one of the most iconic parts of my story, with a cult-following that has withstood years of brand evolution.
The first dream I chased with the growth of TPP was international travel, inspiring me to expand my work beyond the midwest bubble. I took my first solo trip to Paris in 2022, and TPP grew from custom orders and pop-up shops to travel content and globally inspired menu drops. By the end of 2022 I had been approached by a client about private chef services. Despite having no culinary training or restaurant experience, I went for it. Within a year, I had a calendar full of private chef clients. By mid-2024, my private chef endeavor hit a ceiling where I could not meet the demand without a commercial kitchen.
Enter, alchemy.
AL-CHE-MY: (noun). a seemingly magical process of transformation, creation, or combination.
I opened Alchemy in December 2024, bootstrapping and learning how to build and operate a restaurant one mistake at a time. I overcame more life-altering events in the first year of Alchemy than I had in my entire life. I started a support group for women in entrepreneurship called The Alchemy of Business in hopes of using my story to inspire courage and resilience. I have done menu development in over 20 countries including France, England, Portugal, Switzerland, Italy, The Netherlands, Japan, South Korea, China, Thailand, Taiwan, Australia, Mexico, and the Caribbean. In 2025 I was invited to pop-up as a guest chef at a restaurant in Tribeca, NYC. I have established a signature culinary style, with an intuitive mastery of flavor and an eye for detail. As I accomplish my culinary dreams, I continually feel pulled to use my story and skill set to make a bigger impact in the lives of other dreamers.
My highest calling is to share my gifts and be a stepping stone for the creatives who come after me. I have worked tirelessly to create a shift in the industry and in business, where everyone holds the power to define their own success. My zone of genius is creating something from nothing, and turning abstract feelings into tangible experiences. I can tell a story through any medium, my favorite just so happens to be food.
Please accept my personal invitation to experience alchemy!
CULINARY & Creative ALCHEMY
WHAT CAN TPP CREATE FOR YOU?
Culinary
Private + Travel Chef, bespoke private events + experiences, venue rental, catering, mobile bar, custom orders + catering, culinary classes
creative
Branding, storytelling and concept execution for hospitality businesses, social media, content creation, copy editing, styling and photography, brand collaboration, business mentorship, creative consulting